About API World
API World is the world’s largest API conference and expo, where sponsors connect with two powerful audiences: developer and engineering leaders who build and manage APIs and product, program, and business leaders driving growth through API partnerships and integrations.
API World offers direct access to the engineers and architects designing the next generation of digital ecosystems alongside the decision-makers leveraging APIs to scale their companies, optimize operations, and unlock new revenue streams.
API World is a strategic platform to showcase your solutions, engage with technical and business leaders, and position your brand at the forefront of innovation.
By the numbers
1,500
In-Person Expo Attendees
1,100
In-Person Conference Attendees
1500
Virtual Attendees
50
U.S. States represented
150
Countries represented
7
Tracks
250
Sessions
200
Speakers
10
Additional Session Topics
Why Sponsor?
- Engage directly with developers and business leaders: Build meaningful connections with developers designing and managing APIs as well as product, program, and business leaders leveraging APIs to drive integration, automation, and growth.
- Access to Decision-Makers: 66% of the API World audience are Managers. Directors, VPs, and C-Level executives.
- Customizable Engagement Options: Choose from exhibit booths, partner events, and unique activations to create memorable interactions and lasting impressions with attendees.
- Global and Local Impact: Leverage the hybrid in-person & virtual formats to connect with the global API community while building deeper relationships with the Bay Area audience through in-person activities.
Testimonials
”I had the incredible opportunity to attend the API World Conference and Expo, and I must say, it was a game-changer! APIs have truly gone mainstream, and the knowledge and connections I gained at this event were invaluable.
Accenture Federal Services
”API World is a flurry of meetings, chats, and great networking. It’s a fantastic event, and everyone I meet is incredibly pleased with the audience (by size and verticals).
Ghost
”The API World community is all about bridging the gap between API providers and consumers, and it's great to know that you had a profound insight into the pivotal role of APIs in modern technology and business.
Gravitee.io
”We've been coming to API World since 2014 held in San Francisco, This IS the largest vendor conference in the Bay Area. API World hosts a strong developer community and offers opportunities to meet new folks, build partnerships and connect with friends.
APIMatic
About Our Attendees
Attendee Roles
The API World audience is a rich environment for networking, learning, and collaboration, making it an ideal venue for companies looking to engage with the entire API community.
| C-Level | 18% |
| Engineering or IT VP / Director / Manager | 15% |
| Team Lead / Architect / Sr. Engineer | 15% |
| Business VP / Director / Manager | 10% |
| Total Leadership | 58% |
| Software Engineer / DevOps Engineer | 22% |
| Other Technology Role | 10% |
| Business User | 10% |
| Total Staff | 42% |
Attendee Company Size
Our audience represents a dynamic cross-section of the corporate landscape, reflecting the full spectrum of company sizes.
| Fewer than 100 Employees | 44% |
| 100 – 999 Employees | 18% |
| 1,000 – 5,000 Employees | 11% |
| More than 5,000 Employees | 27% |
Attendee Project Involvement
At API World, you’ll find attendees deeply immersed in a wide array of cutting-edge projects, reflecting the diverse landscape of today’s industry.
| Agile / SCRUM | 40% |
| APIs / Microservices | 60% |
| Artificial Intelligence / Machine Learning | 44% |
| Blockchain | 8% |
| Cloud Native / Containers / Kubernetes | 37% |
| Cloud-based Business Applications (SaaS) | 41% |
| Data-focused Projects | 23% |
| DevOps | 33% |
| Fintech | 15% |
| Gaming | 5% |
| IoT | 18% |
| Mobile Applications | 18% |
| On-premise Enterprise Applications | 17% |
| Open Source | 21% |
| Security | 20% |
| Systems Integration | 18% |
| VR / AR / MR | 6% |
| Web Development | 30% |
Attendee Industries
Our attendees come from a diverse range of industries, showcasing the widespread influence of API technology in today’s business world.
| Software / SaaS Provider | 28% |
| IT Infrastructure / Networking / Telecom | 13% |
| Other Technology | 16% |
| Total Tech Industry | 57% |
| Education | 7% |
| Consulting | 9% |
| Finance / Venture Capital | 7% |
| Advertising / Media / Marketing | 2% |
| Healthcare | 3% |
| Manufacturing / Retail / Wholesale / Distribution | 4% |
| Government / Non-Profit | 3% |
| Consumer Products | 2% |
| Insurance /Real Estate / Legal | 3% |
| Utilities / Transportation / Agriculture / Oil / Gas | 2% |
| Travel / Tourism / Entertainment | 1% |
| Total Non-Tech Industries | 43% |
Educational Content
Promote your solution alongside our rich, immersive conferences featuring cutting-edge sessions led by industry experts.
Tracks
Partnership and Integration Strategy
Business Optimization through APIs
API Design and Development
API Program and Developer Relations
Testing, Deploying, and Monitoring APIs and Services
API Security
APIs and AI
Additional Session Topics
- API Management
- Microservices
- AI/ML
- Asynchronous APIs
- REST
- GraphQL
- gRPC/Protobuf
- Developer Experience
- Low code/No code
- Enterprise
- Business Strategy
- Integration Strategy
- Industries: Open Banking, Healthcare, Retail, Automotive
About the Expo
The Expo is the shared exhibit floor for API World and CloudX, creating a central hub where sponsors can connect with a diverse audience of technology professionals. As an exhibitor, you’ll engage with decision-makers and practitioners driving advancements in APIs, cloud computing, and enterprise solutions—all in one high-impact trade show.
The Expo is an efficient way for sponsors to reach multiple technology buyers under one roof.
By exhibiting at the Innovation Expo, you can:
Engage technical and business decision-makers across a broad range of technologies.
- Showcase your solutions to an audience evaluating tools for development, integration, and infrastructure.
- Build brand recognition and new partnerships within an ecosystem of engineers, IT professionals, and enterprise leaders.
Engagement Opportunities
We offer custom packages to achieve your marketing objectives. Choose from a variety of engagement options.
Speaking Opportunities
Engage directly with your audience through impactful presentations and panels, showcasing your expertise and thought leadership.
Exhibit Booth Space
A dedicated physical space to showcase your products or services, interact with attendees, generate leads, and make lasting impressions.
Branding Opportunities
Diverse platforms to elevate your brand’s visibility and recognition among our targeted and engaged audience.
Product Demos
A hands-on opportunity to demonstrate the unique features and benefits of your products, capturing immediate interest and feedback.
Onsite, Pre, and Post Digital Marketing Promotion
Comprehensive marketing exposure before, during, and after the event, maximizing reach and impact across various digital channels.
Custom Data Collection
Tailored methods to gather valuable attendee data, providing insights for future marketing strategies, lead generation, and customer engagement.
Hiring Solutions
Connect with attendees looking for their next job opportunity.
Collateral Distribution
Innovative ways to include your digital content or promotional material in virtual attendee bags, ensuring visibility and engagement beyond the event floor.
Partner Events
A compelling environment to host your community event under the DeveloperWeek umbrella.
Custom Activations
We will work with you to develop bespoke marketing solutions that drive brand engagement.
All packages are focused on clear, quantifiable ROI so you can prove your marketing spend is being put to efficient and effective use.
Dates & Locations
Sep 3-5
In-person
Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara
CA 95054, United States
Virtual
RingCentral Virtual Events Platform
https://www.ringcentral.com
DevNetwork Multi-Event Discounts
Boost your brand’s visibility, authority, and engagement by sponsoring multiple DevNetwork conferences and events. Connect with a highly targeted audience of developers, engineers, IT professionals, and technical decision-makers.
Contact us for details on multi-event discounts and packages