INVITE ONLY – DevNetwork Dev Marketing Summit & Breakfast

8:30 AM – 9:00 AM @ API World — Lobby Santa Clara Convention Center

Welcome & Networking

9:00 AM – 9:05 AM @ API World — Workshop Stage D

Introduction

9:05 AM – 9:30 AM @ API World — Workshop Stage D

Make Ten (Hu)men Feel Like a Hundred – DevMarketing Lessons from Rogue One

Developer Marketing often feels under-resourced, even in bullish economic times. For every hire approved, or dollar granted, it feels like X more are needed — and now we are staring down an unusual and precarious tech sector and economy. How do we continue to stay confident, have impact, and have…hope? Pulling from the lessons of other galaxies and eras, we’ll explore how — through resource prioritization, strong cross functional relationship building, and an effective data-driven case to justify the work — both small organizations & large can achieve significant outcomes.

9:30 AM – 10:30 AM @ API World — Workshop Stage D

DevMarketing Summit Panel #1 & Breakfast (Breakfast is provided – there is no cost to you)

Segmenting Developers: Strategies for Targeting Creative and Messaging

In an era where software development spans industries, geographies, and professional levels, a one-size-fits-all marketing strategy is obsolete. Developers, though united by their passion for coding, have unique needs, motivations, and challenges that vary based on their expertise, preferred tech stacks, and professional aspirations. In this panel session, a group of experts will delve into the nuances of effectively segmenting and targeting software engineers.

MODERATOR

PANELISTS

10:30 AM – 11:00 AM @ API World — Workshop Stage D

DevMarketing Summit Panel #2:

Developer Experience *IS* Marketing

Developers have a well-earned reputation for being particularly difficult to market to — they understand the technical details and challenges of their projects far more deeply than any marketing campaign can capture and are often too constrained for time to focus on informal product evaluations and comparisons. Still, developers hold outsized influence on the tools and functionality adopted within their organizations and often seek each other’s advice before formally evaluating new technologies. To reach developers, marketers must think beyond positioning and messaging and look at the entire developer experience — from developing awareness and identifying intent — all the way to onboarding, maintenance, and support. In this panel, we’ll hear from developer marketing experts about their successes and pitfalls they’ve overcome in their journeys building a strong base of technical customers — to help you better plan your developer-targeted go to market strategies.

MODERATOR

PANELISTS

11:00 AM – 11:30 AM

Expo Tour & Networking